Monday, March 28, 2011

Anthropologie Launches 'For the Decorator'

Did anyone notice that Anthropologie added a new section to their 'At Home' area of their website
last week? The new 'For the Decorator' section features tips, tools and a glossary of home
decor definitions ranging from bamboo to wool. It may just be the digital marketer in me 
(my day job), but I think these interactive tools are a great way for Antrhopologie to encourage
hobbyist decorators (like me) to unleash the Jonathan Adler in them!

On the 'Tips' pages Anthro provides eight great home decorating tips for using Rugs
CurtainsWallpaper and Hardware. One of my favorite tips is for Wallpaper, "Choose 
a vertical pattern. They help draw the eye up, giving the illusion of higher ceilings."


I love the 'Tools' section because it offers two hands-on widgets that help you create 

your own hardware and bedding combinations.

The 'DIY Hardware' tool lets you select from six different furniture styles and any color
under the rainbow to recreate your furniture piece. Then you use good ole "drag and drop"
to try out any of their knobs or handles. I think this is a great way to try mix and
matching different hardware on one piece (and then easily add to your shopping cart of course). 


'Bedding Mix & Match' tool is my favorite because it lets you create any combination of sheets and duvets to create the perfect pair. I played around with this tool for about five minutes and found several great combos I would have never have thought of before!


You can also easily order free wallpaper and fabric swatches to be sent to your house. 


Lastly, the 'Glossary' is a great place to find the difference between ikat and batik and any other decorating term you may have a question about.


Anthropologie is also adding workshop-style decorator shops to eleven of its existing stores. If you are lucky enough to leave near Atlanta, Beverly Hills, Chicago, Corte Madera (CA), Denver, Houston, Miami, Nashville, New York, Wayne (PA) or Westport (CT) you can visit the store to get swatches or attend workshops with design experts. I can't wait for my next trip to NY to check it out!


1 comment:

  1. We are definitely on the same page here!! Love this tool! Thanks so much for your sweet comment :)


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